The coming together of two mega giants in Nestlé and Google presented a rare chance to do some very creative work.
Working in a small team, I was the only designer / CG / motion graphics / editor working on output including master global packaging design for both 4 finger and chunky wrappers, comms concept designs, 4.4 website, video and development of the release icon, which was completed by Buck.
The first major work accompanying the release icon and packaging was a parody site entitled 'Kit Kat 4.4' and satirical video parodying the confectionery perfectionery that is the 4 finger KITKAT bar. For this, I did all editing, post production, 3D animation and motion graphics. The live action pieces were shot by Neil Raja @ New Road Collective.
In the first week the video had gained over 2 million views, and the site had over 1 million unique visitors. Impressive for virtually no media spend.
Visit the 4.4 site - Yes of course the Konami code works.
Some of the vast press coverage:
The 2nd phase of work was formed by the introduction of the Kit Kat Break Labs. The home of all Kit Kat technology and innovation. A site and video was produced for this, mostly using the same team. I produced all design for the site, and did all editing, CGI, post production, grading and sound mix for the Break Labs Video.
Barry Christie Creative Director
Ant Hill Account Director
Joe Fox Copy
Matt Payne, Head of tech
Tobias Fieldhouse, Desktop front-end
Henry Moyo, Mobile
Project managers, Ian Hughes, Steve Mead & Joe Bassary who PM'd the 4.4 site build and videos.