I've been listening to the excellent seanwes podcast lately. In episode 10, he and his co-host talk about your 'brand'. I always knew I had a reputation, for good or bad. I've always wanted people to judge me on my work, and my integrity as a person.
Some of my recent tweets:
Who the heck is going to care about this check-in? I was having a drink with my Fiancée's parents, so it's not like I wanted other people to come and find me. If i'd posted that I was at a relevant conference, or even a coffee shop in soho which I don't get to as often as i'd like and want to catchup with some friends that'd be fine.
I've blindly hooked up my 4square to twitter and auto-posting pretty much every check-in with no real thought on how people with perceive those check-ins, or any thought to clogging up their feeds. To those people's feed i've shit into these past years, I apologise. Auto check-ins stop now.
Yeah, quite funny, but I really need to examine that severe lure to post my frustrations on twitter. The odd left-field tweet is probably fine. I want my feed to be business-casual, not dead behind the eyes, but how does this tweet portray me to someone who might want to hire me as a freelancer?
A long time ago I had the sense to setup two facebook accounts. One for personal and one for work. Arguably i'm not doing good things on either of those.
LinkedIn I do find useful, but its more of an address book for me. I don't put out many timely updates.
I've also signed up for the following:
Instagram, google plus, tumblr, dribble, Pinterest etc.. etc.. Loads of them. Mainly due to the pressure of the job I work in I felt like I needed to sign up early and reserve my name on those social platforms. But there have been instances where i've signed up with every good intention, posted a few things and then never continued. Yes i'm an individual, but i'm also a designer - a producer of stuff. I've got no deliniation between my personal rantings and my professional output.
Honestly, this is obvious and I should have addressed it long ago. Maybe i've been lazy, maybe i've been self indulgent. It doesn't really matter anymore. From today I need to be mindful of what i'm posting, where and why. And if that means shutting down accounts because I don't have the time or content to make them viable then thats cool. So, it's probably goodbye google plus and tumblr, and time to start thinking about my 'brand' seriously. Because my reputation is my brand, and I want to be seen as a professional. I'll keep my personal facebook for ranting at inconsiderate commuters on my train, but my work facebook will start to contain more work related stuff or i'll shut that down too. I just hope by cutting out the fluff i've still got stuff worth saying.
I'm hoping I keep up with this blog, it's not the first time i've started one and have it fall by the wayside. Wish me luck.