To mark the 50th anniversary of the iconic movie BULLITT staring Steve McQueen, Ford released a special edition Fastback Mustang in highland green, de-badged with more than a few extra horses under the hood of this unique pony.
To accompany the launch at the Detroit auto show, I designed a set of studios where you could play the part of Molly McQueen, Steve’s grand daughter who plays the lead role in the launch film. Take home your movie trailer and movie poster, share on social and unleash your inner McQueen in this immersive experience.
These studios were designed to tour, and have moved from Detroit to Toronto, New York, Geneva and Ford’s own World Headquarters where slots to play the part sold out in 20 minutes.
I was also lucky enough to help launch the car in Europe. A partnership with GQ magazine saw Maddie and Chase McQueen in a chase through the French Alps. Avoiding paparazzi along the way to Geneva where the car was unveiled at the 2018 Geneva show - culminating in a true global launch.
Awards: Ex Awards Gold - Best use of technology and social media
Role: Creative Director
US studios team:
Tech lead: Michael Klann
Dev: Kel Phillipson & Jay Stockhausen
Editor: Nick Sullivan
3D: Ron Pawlicki & Jason McCombs
Graphics: Joe Gabry
Production technology: Peter Brooks, James Castro, Danny Drop
Account leads: Mandy Mitroff & Chrissie Smith
Production: Scott Heins
Lighting: Doug Green & Mikey Smalls
Live production: Laurie Jamieson
Europe film production:
Director / DP / Editor: Simon Baker
Producer: Greg Hobden
Service Company: Jake Productions, France.
Post: Roundtable Films