The Explorer Platinum Adventure Tour was a media drive that ran from Vancouver BC following the rockies to Calgary, crossing the border in Montana continuing south down through Idaho, Wyoming and Yellowstone, Utah, Colorado finishing up in New Mexico.
2700 miles, 9 Cities, 25 days and 6 waves of media later we had captured an epic adventure on film.
Alongside the film shown here and shot social ‘updates from the road’ edits, the lead Explorer that I drove for a lot of the trip ended up at the 2016 Detroit Auto Show where we transformed it into a ride.
Passengers jumped in and were lifted 20ft into the air in front of a huge curved section of high-res LED and got to re-live our adventure down the Rockies.
Everyone we met along the tour signed the car, and the icing on the cake was when President Obama visited the Ford stand and signed the hood.
DOP: Jeff Dougherty
Camera Assistants and Drone Pilots: Nick Sullivan & Joel Knoop
Producers: Jason Pannecouk & Cole Sigmon
VO: William J Violenus
Key Clients @ Ford William Mattiace & Mark Schirmer
Account Director: Ken Regalado
Autoshow ride additional:
Producer: Ben Dresser
Technical: James Castro & Danny Drop
Lighting: Dougie Green
Animators: John Drobil & Collin Macrae Leix
Client Services: Andrew Horberry
And many other wonder people in the Imagination Detroit Office