Learn how to be a stunt driver, shoot your scenes, take home your movie trailer.
Go Faster is an immersive movie-marking experience where you are taught how to drift, J-turn, and hand-brake park, by the business' finest. Then you're filmed doing it - putting you into a Hollywood style movie trailer called Go Faster, where you play the part of the getaway driver - ‘Wheels’.
This is a brand level piece of work putting you at the heart of an experience, not the product. The strategy behind this work sees Ford moving into treating experience as a channel that can amplify their brand in ways traditional advertising never could.
When it came to the movie trailer itself I brought in production company Carnage, and with their exec producer, former Top Gear producer Oisin Tymon, we co-wrote the script. We quickly realised the challenges associated with making just a trailer, which are usually created from a cut-down feature film.
When it came to the live experience I worked alongside megastar Tim Stafford, live producer at Imagination, combining digital and live to create an experience that continues to sell out around Europe, truly turning those who come into Ford fans.
Go Faster came from Imagination's trademark first class experience delivery team. Creating everything from plan drawings and physicals to the technology backbone that underpins capturing your footage, feeding it to the on-site editors, never losing track of your perfect take.
Those who attend receive their movie poster and trailer the same day.
Role: Creative Director
Live producer: Tim Stafford
3D lead: Mark Spiller
Lead stunt coordinator: Paul Swift
Agency Producer: Greg Hobden
Director: Konrad Begg
DoP: Jan Richter-Friis
Production company: Carnage
Exec Producer: Oisin Tymon
Exec Producer: Ben Hampshire
Producer: Neil Edson
Editor: Ryan Clarke
Stunt driver: Paul Swift
Remy: James Oliver Wheatley
Carston: Henry Davis
Scarlett: Claire Dante
Sparky: Fayez Bakhsh