A Go Further event represents the biggest launch event type Ford of Europe run. It’s not regular and only happens when they’ve got something really big to shout about.
I lead content for the show. Overseeing everything that went on 240 metres of LED that flanked a multi-stage arena that held 2500 people.
Go Further is a platform for news beyond a single car launch so included Ford’s future vision for mobility, employee stories, motorsport, commercial vehicles and a lot more.
The largest piece of news was the launch a 40 year old icon of motoring the all-new Ford Fiesta.
For the car launch films Croatia was selected as it offered a variety of locations to help tell the stories of the four flavours the new model come in. These films have run in every European market and B-roll was provided to media to create their own stories.
Role: Content creative director
Live producer: Tim Stafford
3D lead: Mark Spiller
Account lead: Sophie Darling
Animation Art director: Mustafa Miah
Production Company: Progress Film Company
Director / Editor: Matt Hopkins
DP: Matt Shaw
Progress Producer: Lucinda Jones
Imagination Producer: Dan Coulson