TA Live. Broadcasting live during commercial breaks on ITV from Camp Bastion in Afghanistan to highlight the British Territorial Army's role working alongside regular soldiers.
My role on this project was defining the campaign visual identity. I created 3 x 10" teaser ads that ran in the period up to and in between the live 60" ads which I also created the bumpers for.
I did the 3D, motion graphics editing and sound design for all "non-live" material that went out.
The 'data glitch' look was rolled out not only on TV, but on the Youtube channel I helped design alongside Jamie Green, but the print and OOH materials.
Client: Capita / MoD
My role: Titles direction, Editing, Motion Graphics, Typography & Sound design.
Creatives: Anita Davis & Jon Budds
Creative Director: Adam Scholes
Producer: Toby Clifton
The campaign was shortlisted for best use of Media at Cannes 2013. It also won Campaign of the year at the CIPD recruitment marketing awards.
Some press coverage: